LO4: Evaluation.

What worked well?
The location of the Creative Sheffield exhibition is at the UTC Sheffield in the creative exchange. The audience of the exhibition were students, perspective students, teachers, employers and stake holders of the UTC Sheffield. Overall I believe that the focus was clear as we quickly established the theme of the Creative Sheffield, we did this by using a clear title at the beginning of the exhibition. The visual coherence and curation worked well as the presentation on the screen was clear and the slideshow was clear, however it could be improved by having written explanations for the chosen photographs in the form of hand-outs/leaflets.

The process:
Firstly we took various photographs of Sheffield with an intention to show them at the exhibition in the theme of Creative Sheffield, after the photographs were taken, we had too many so we filtered them out in Adobe Bridge. At the end of this we had around 20 photographs and we carefully curated 10 images that we thought represented Sheffield in a creative way, for example, if an image had an interesting or iconic building we would use it. The images were then imported into Adobe Photoshop where we manipulated some of them to fit the exhibition better, some images were heavily edited whilst others received minor tweaks such as a change of contrast or brightness.
A powerpoint was then made which included all of the final images and we added creative transitions and calm music to make the viewer more interested in it. Planning was then completed which gave us a set date and room in which we would present our exhibition in. Once the day arrived we presented the exhibition in the planned room and gathered feedback on how we could improve it.

Fitness for purpose:
The exhibition of Creative Sheffield that took place in Sheffield June 23-29^th showcased creativity in Sheffield, this was very much fit for purpose as the theme was 'Creative Sheffield'. The different images of the iconic landmarks and interesting situations in Sheffield portrayed a meaningful message that Sheffield is growing as a leading city in terms of ingenuity and vision.  The combination of subtle music and an aesthetically pleasing slideshow made the target audience feel involved and interested. The different images took the viewer along a journey of Sheffield, starting from an intense view of the Cultural Industries Quarter and then the UTC Sheffield all the way through to the unique architecture of the city. This depicted how creatively diverse the city is.

Strengths and weaknesses:
Overall the exhibition was a success.
The main strengths were the ability that our team had to work as a team and communicate with each other in order to complete the tasks and individually assign roles which were completed with near no trouble. In the exhibition the music created a sense of solidarity and provoked the thoughts of the audience, this was very positive. However a few feedback sheets reported that the music didn't fit the exhibition too well, but this was outweighed by the positive responses. The content show was good and this was confirmed by the feedback we gained after the exhibition. The main weakness was the lack of effort from Harry, a member of our group who was unable to cope with the work he assigned himself, luckily Junaid, the other member of the team took over his roles and completed them well.

What was my part?
In our group there was 3 of us, Ahmed (me), Harry and Junaid. I was the main curator and I was assisted by Junaid, we all presented the event. Harry created the power point for our group.
 All the feedback our group received from other groups are very similar. Other groups have said each person had a clear role when presenting, the concept of our exhibition was good and clear to the audience and the focus was also clear.
 we be improving our exhibition for the 27th June by adding music and creating a leaflet that gives an explanation for the photographs in the exhibition because after receiving feedback we realised these improvements are necessary in making the exhibition more entertaining.

Did the exhibition/event run to plan?
The exhibition was planned over 4 weeks, this was enough time for us to prepare the venue and ensure that the exhibition ran smoothly. Overall the exhibition was a success.

What did the feedback say?
The feedback we received was constructive and mostly positive. The main issue we need address is adding music, the right music will make the exhibition more entertaining and captivating.

LO3: Feedback.

CLICK HERE FOR THE SURVEY

 

Overall the feedback we gained back from the exhibition was very positive. It was clear that the results showed that the exhibition was entertaining but it seems that the music chose is not to the taste of some people and we will change.

LO2: Planning of the exhibition.

Production plan

Risk assessment

Floor plan

We decided to use this room as we have had experience presenting/showing exhibitions there before.
The room is open and is easy to access. There aren't many wires going in or out of the room so it is very safe. The room is located on the first floor of the college and as you walk through the entrance into the Creative Exchange, you can easily see the room, so it will be rare for someone to get lost.

The presentation

Treatment
The brief:
Out brief is to curate and host an exhibition which has a theme chosen by us, this is to promote and advertise the UTC Sheffield.

The Theme:
For this exhibition, the theme will be 'Creative Sheffield'. We will attempt to portray a creative side of the city and showcase the interesting landmarks and events that happen in everyday life in Sheffield.

Aims of the exhibition:
The aim of the exhibition is to showcase Sheffield in a creative light, it is also to showcase the work that has happened at the UTC Sheffield. A number of images will be displayed on screens inside the college that represent an interesting creative aspect of the city and the building. The exhibition's purpose is to make people from different areas of the country show more interest in Sheffield and the UTC Sheffield.

The audience:
The exhibition will be aimed at perspective students, stakeholders, parents and people in the area of the UTC Sheffield.

Equipment:
We will use Cannon 650D cameras to take detailed images of Sheffield, we will then use software such as Adobe Bridge and Adobe Photoshop to sort out and manipulate our selected images until we are happy with them. Tripods and other lenses such as a wide angled lens will be used. The computer we're using is an Apple iMac 27".

Budget:
iMac 27" - £1500.00
Cannon 650D with lenses and tripod - £1000.00
Adobe suite - £1399.00

Catering:
Drinks such as coffee, tea, orange juice, water and black current will be served along with biscuits and sandwiches. There will be a variety of flavours as members of the audience may have allergies.

Legal and ethical  considerations:
The exhibition must not include and copyrighted or offensive material. The images used will be from the members of the group only and the music will be produced by members of the group, or selected from a Royalty free website.

LO 2: Specific team role.

I will be taking responsibility for legal and ethical requirements for the UTC showcase event June 2014.

I will be taking responsibly for Legal and Ethical requirements. additionally, i will be responsible for doing relevant risk assessments, promotion and advertising for the UTC showcase event June 2014

Legal and Ethical issues:

Permission such as photograph and using the UTC and BBC logo
copyright music
offensive language
violence
discrimination

LO2: Task 2 - Identifying team roles.

Venue/design plan
Content
Theme
Budget
Logistics and procurement
Hospitality and catering
Event planner
Running order
Legal and ethical requirements
Promotion and advertising.

I am taking responsibility for the event planning and legal and ethical requirements. additional responsibility. What I had to do was relevant assessments, promotion and advertising.

LO2: Overall planning chart of showcase event 2014

LO1: Analysis of 5 exhibitions and professional input.

Hussain - Docfest.

Hussain has been working for Doc Fest for 6 years.
Largest Doc fest ever in the world.
Hussain is from Canada and has made 10 short fiction films. in 2003 he went into programming.
Doc fest is 21 years old.
market place, film festival, session programme and networking events.
At Doc Fest they screen 120 films, short, mediums and features.
Submission open from 28th to Jan 24th 2014
only accept submissions on Vimeo (no more dvds)
all subs accepted via website
£30 for films over 30 mins
£25 for films under 30 mins
interactive docs are also accepted
accept fine cuts minimum - not rough cuts.
Rough cut is just as rough copy of the film
fine cut is the final thing e.g colour balance, structure.
Videotheque
closed online viewing platform for delegates only
all doc fest films available for up to 90 days after doc fest.
100 invited films to screen in videotheque
Meet market
tailored one to one meetings with decision makers
connects you with the industry
raises millions of pounds for films
the most effective market in the world
online submissions

Vivienne Westwood exhibition.

The exhibition was held at Millennium Galleries in 2008. The exhibition was held in London, Sheffield and America. it was a big event. Purpose - To raise awareness of exhibition.
This was done via word of mouth, social media and press coverage. Funding - Sheffield council paid for it as it had value to local tourists economy. It made over £1 million Target Audience - V.I.P./Celebs from the music and fashion world. Funders and sponsors. Council, friends of museum Sheffield.
 Local dignitaries and officials e.g the mayor.
 People from Sheffield music, art and creative scene. Journalists, bloggers and people who dress up. There was a strict guest list to prevent uninvited guests. Design and Style - invitation was used with an approved image of Vivienne Westwood on it.
Red carpet, photographers and entourage.
 There was a strict event running order. Location and Sustainability - Millennium Galleries and winter gardens purpose built gallery and event space.
Have experienced team of staff.
The location was all on one level with ramps and lifts and gallery entrance. V.I.P guests needed to be chaperoned and had own green room Overall there was 15 members of staff and photographers Jackie Bellemy and Dan Sumption.

Legal and ethical, clothes had Nazi symbols on it but nobody was offended.
Organisation - 6 - 7 months to complete exhibition. Legal and ethical - venue had alcohol license.
all creative aspects of event had to be approved by Vivienne Westwood's team.
DJ had to submit sample playlist.
 Health and safety - no drinks allowed in the gallery space cables had to be taped down and they had to do a risk assessment. 1000 guests was the legal capacity for this venue and security had to be at the door and all fire escapes. all glasses had to be collected. Clothes were shown in chronological order Type of music - the type of music played was to do with Vivienne Westwood's style and ethos. she didn't like loud music because she is old.